Leadership magazine on a table with eyeglasses and coffee.
Leadership Magazine provides in-depth information about the most critical issues facing school leaders today. The award-winning magazine is sent to 17,000 ACSA members as well as other decision-makers in education.
Our surveys show that readers pass along their issues of the magazine to at least two other colleagues, making our readership more than 55,000 educators. Articles are written by education practitioners and other experts, and are used for research and instruction across the U.S.
Take advantage of this opportunity to reach school leaders through one of the most respected publications they read.
Check out five good reasons to advertise in Leadership.
LEARN MORE
VIEW LEADERSHIP ONLINE
Leadership magazine on a table with eyeglasses and coffee.

Leadership magazine is published five times a year

The five issues are: September/October, November/December, January/February, March/April and May/June. Each issue focuses on a theme relevant to educational leadership.
Ads are available in both B&W and color in a range of sizes, and all print ads include a clickable digital version.

Media Planner

Download the current issue themes and ad deadlines.
Leadership magaine themes and ad deadlines.

Rate Card

Download a detailed rate card.
Leadership magazine advertising rate card.

Discounts

Frequency and agency discounts available.
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© 2021 Association of California School Administrators | www.acsa.org | Contact Us
Advertising Rates Black and White
1 time 3 times 5 times full page $1,520 $1,425 $1,320 2⁄3 page $1,230 $1,155 $1,070 1⁄2 page $986 $926 $858 1⁄3 page $758 $712 $660 1⁄6 page $530 $499 $461 spread $2,884 $2,710 $2,408
Covers 1 time 3 times 5 times inside front $2,292 $2,154 $1,993 inside back $2,186 $2,054 $1,901 back $2,793 $2,625 $2,429
Color Four-color (process) – $800 additional per unit
Special positions A 15 percent premium will be charged for placement of ad in a requested position (subject to availability).
Mechanical Specifications
Standard ad sizes full page bleed. . . . . . . . . . . . . . . . . 9 x 11½” full page. . . . . . . . . . . .. . . . . . . . . . . . 7¼ x 9½” Back cover . . . . . . . . . . . . . . . . . . . . 8¾ x 8¾” 2⁄3 page. . . . . . . . . . . . . . . . . . . . . . . 4¾ x 9½” 1⁄2 page (island). . . . . . . . . . . . . . . 4¾ x 7½” 1⁄2 page (horizontal) . . . . . . . . . . 7¼ x 4¾” 1⁄3 page (vertical). . . . . . . . . . . . . 2¼ x 9½” 1⁄3 page (square). . . . . . . . . . . . . . 4¾ x 4¾” Trim size 8½ x 11,” three columns to a page. Each column is 2¼ x 9½”.
Reservations & Requirements Reserving Advertising Space | Contact Us
To reserve advertising space or submit artwork, email Diana Granger at granger@cwo.com. Phone: 530/642-0111.
Artwork Requirements Ads must be submitted electronically as a high resolution PDF, with all fonts and graphics embedded and crop marks indicated. Email artwork to granger@cwo.com.
Deadlines
  • View the current Themes and Deadlines.
  • Cancellations will not be accepted after the closing date for space reservations.
  • Corrections cannot be guaranteed if materials are received after the closing date.
  • Exact dimensions must be specified with reservations.
Five Good Reasons to Advertise in Leadership
1. Circulation…
Leadership magazine is mailed directly to these California leaders:
  • More than 90 percent of all superintendents, assistant superintendents and business managers.
  • Three quarters of all principals, assistant principals and other school leaders, including school business administrators, curriculum directors, personnel administrators, food service and transportation managers, facilities planners and more.
  • State Department of Education officials, school board members, legislators and other state officials.
2. Readership…
Leadership reaches more than 50,000 educators. Readers pass along their issues of the magazine to at least two colleagues, board members, teachers or other staff members, according to readership surveys. Online access to the magazine provides additional visibility worldwide.
3. Purchasing power…
California school administrators are the leaders who make purchasing decisions about the $50 billion worth of products and services their schools and districts need each year.
4. Editorial purpose…
Since 1971, Leadership has been respected by school administrators and other education experts as the source of valuable research reports, case studies, “how-to” articles and editorials on topics important to their day-to-day job activities. Topics typically covered in the magazine include curriculum, technology, professional learning, closing the achievement gap, school finance, assessment, teaching and learning, school safety, instructional leadership and school reform.
5. Quality content…
As the winner of several national awards, Leadership magazine is recognized as a leading publication for education’s key decision-makers. Surveys show that ACSA members find Leadership magazine does an excellent job of keeping members informed on education issues and best practices, and is one of the most important benefits provided by the Association. Leadership magazine provides an excellent forum for school leaders to share their successes and keep current on vital education issues.

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